RC Cola Brand ReDesign

Having to choose between three different soda companies, we needed to pick one and redesign their logo and create a trifold brochure documenting the history of the company, location and finalized rebrand.

Programs Used

Adobe Illustrator, Adobe Photoshop

RC Cola Brand ReDesign Logo Development

To understand where I wanted to go with this rebrand, I researched and documented information about the location of RC Cola

After some research, I found that Columbus has the world’s longest white water rafting river in the world. This was the inspiration behind trying to incorporate a wave into the new logo design. 

RC Cola Brand ReDesign Final Logo

RC Cola Original LogoRC Cola Brand ReDesign Logo

RC Cola New Can Design

Original rebranded can design for RC Cola

A second can design for a Cherry Vanilla flavored Cola for RC Cola.

RC Cola Brand Trifold Brochure

The colors and design of this brochure were the same for that of the logo and the can design. Incorporating the wave throughout the brochure kept a fluid design across all mediums. 

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